SEO at Law provides cost-effective Search Engine Optimization (SEO) services and advice to law firms and legal professionals. Founded by a former software engineer with a law degree, SEO at Law expanded its focus to providing not only SEO advice for lawyers, but also Internet marketing tips and strategies to aspiring attorneys, solo practitioners, small law firms. Please contact us with any questions that you may have regarding our SEO services and how we can help you make the most of your online presence.
Law Practice and Going Solo in New York
SEO at Law is based in New York, so naturally content provided by SEO at Law could be more specific to New York. The legal scene in New York is among the largest in the States. According to the American Bar Association, in 2008 – 2009 academic year, 43,588 students were awarded J.D. or LL.B. degrees from 200 law schools in the United States. Upon graduation, vast majority of law graduates still begin their path as salaried associates in law firms. However, the Bereau of Labor Statistics reported that in 2010-2011, about 26 percent of lawyers are self-employed, either as partners in law firms or in solo practices. Hence the estimated number of lawyers in the United States who enter independent practice is over 11,000 annually. What about New York? The New York State Board of Law Examiners tested a record 11,532 candidates in July of 2009. The Board also examined 4,031 candidates in February of 2009, which is believed to be the largest number ever recorded for a February. Considering the New York bar exam passage rates, nearly 12 thousand newly admitted attorneys are looking to enter the New York legal market annually. With those numbers in mind, SEO at Law delivers more content geared toward aspiring and solo practitioners and small firms in New York.
Legal Keyword Research and Selection
Keywords are the words and word phrases, such as “US Immigration Law Firm in Tokyo”, that a potential client uses to search the Internet for legal services. Choosing the right keywords and optimizing search results is a difficult and time consuming process requiring extensive research and analysis of search statistics for particular words and their synonyms. This task becomes more complex in multi-lingual SEO targeting users that speak languages other than English. Several years ago, webmasters could still stuff a web page with random keywords to obtain visibility for popular searches that are not necessarily related to website’s actual content. So called “keyword stuffing” is now completely outdated and adds no value to rankings. Search engines penalize keyword stuffing by reducing rankings or eliminating site listings from search databases altogether.
Source Code Optimization for Law Firms
Optimizing a website involves editing Hyper Text Markup Language (HTML) and associated coding to both increase website relevance to specific keywords and to remove barriers to the indexing activities of search engines. HTML is the code behind a webpage and is what Internet browsers display. Meta tags contain metadata about the HTML document and are used to improve search engine indexing by telling search engines what a webpage is all about. While a website must be optimized for web crawlers, content of the meta tags must still appeal to people as human-readable text.
Content Optimization for Increased Visibility
Content is the most important part of any website – without content there would be no reason to visit a website in the first place. In the case of law firms, these visitors are potential clients, and your online content is a direct representation of your firm. Leading search engines such as Google and Yahoo have changed their algorithms to allow fresh content to rank quicker within the search results. With the growth in popularity of social media sites and blogs, search engines give more importance to current, fresh and unique content.
Link Building with Legal News Websites and Blogs
Link campaigns are a form of online marketing and SEO. Inbound links may often provide your website with a large proportion of your visitors. Search engines place enormous value on links, viewing them as authorities that are vouching for your law firm’s website, and consequently good links will reward you with higher rankings. A link campaign may involve mutual links back and forth between related sites, but it does not have to require the reciprocation of links.
Performance Tracking for your Law Firm’s SEO Campaign
The final part of a good search engine optimization campaign is tracking website’s performance. Information such as visitor numbers, peak times, daily traffic reports, and visitor information enables content owners to improve website visibility.